Read your analytics dashboard

Beginner7 min

What you'll do

Learn what each number means, and use it to set better prices.

Have ready

  • A live lot. The numbers fill in as drivers pay.

  1. Step 1: Open Analytics and pick dates

    In your dashboard, click Analytics. Pick a date range at the top: 7d, 30d, 90d or 12m. Starter shows the last 30 days; the longer ranges come with Pro.

    The Analytics page with the 7d, 30d, 90d and 12m date buttons

  2. Step 2: Read the numbers

    Revenue is what drivers paid. Net after fees is what you keep. Sessions is how many times a driver paid to park. Peak occupancy is how full your lot got. Revenue by source shows how drivers paid: QR is your sign, Agent is AI assistants, plus API and Web.

    Revenue, Net after fees, Sessions and Peak occupancy cards above a revenue chart for a demo lot

  3. Step 3: Act on it

    Full at busy times? Raise your rate, or turn on surge pricing. Empty a lot of the time? Try a lower rate or a daily max, or sell Monthly passes to people who park every day. Change prices in Lots, your lot, Pricing.

    Revenue by source for a demo lot, split between QR, Agent, API and Web

You're done when

You can say what you earned, how many drivers paid, and how full your lot got.

Stuck?

  • All zeros? Numbers show up after drivers pay. Check that your lot is live and your sign is posted where drivers see it.
  • Can't pick 90d or 12m? Longer ranges come with Pro.
  • Want one lot only? Click Lots, click your lot, then click Analytics.
Next: Configure dynamic pricing Start setup

Still stuck? Call (877) 422-PARK.

How to Read Your Parking Analytics in Park Graph | Park Graph