Student commuter permit
SSO-validated annual permit tied to the plate; renewed automatically at registration. Tested with campus parking departments in Salt Lake City, UT on the typical regional demand profile.
SSO permit
University parking · Salt Lake City, UT
Park Graph is the university parking management software campus parking departments in Salt Lake City, UT use to modernize their lots — from Downtown and Sugar House to the metro edge — without on-site kiosks, gate hardware, or month-long procurement cycles. QR-first payments, dynamic pricing tuned to Salt Lake City's demand, and AI-agent visibility on ChatGPT and Gemini ship in the same plan.
Residential colleges, urban campuses, athletics departments, and university medical centres all run their own permit programs and visitor billing — and all four populations overlap on a single lot during a basketball game or commencement. Park Graph runs the permit, transient, athletics-surge, and special-event flows on one platform with SSO into the campus identity provider, so a student's Banner or Workday account is the single source of truth.
In Salt Lake City, the campus parking departments we work with span Downtown, Sugar House, and The Avenues and the demand patterns that follow Jazz games, RSL games, and Sundance Film Festival shuttles. Salt Lake City's metro population of 199,723 drives the kind of weekday-baseline-plus-event-surge profile that Park Graph was built to optimise. The platform treats every campus lot as a configurable inventory unit with its own rate sheet, sub-lots, capacity, and pre-buy window — so a single operator account can run a flagship campus lot downtown alongside a smaller satellite without juggling two vendors.
The numbers below frame the salt lake city market for campus parking departments. We surface them on every campus lot configuration screen so on-duty managers can benchmark their lot against the metro baseline at a glance.
Students, faculty, and staff log in with the campus SSO and pick a permit tier. Permits live on the plate. Visitor traffic scans the QR sign and pays the visitor rate. On athletics days, surge windows engage automatically tied to the schedule mirrored from the athletics department's calendar. Enforcement officers carry a phone instead of a vendor terminal.
In Salt Lake City specifically, the day-of operations layer leans on three pieces of city context: peak-event windows tied to Jazz games and RSL games, a typical hourly rate of $8 that climbs 50% during major events, and the airport spillover from Salt Lake City International. The Park Graph dashboard surfaces all three as live dials so the on-duty manager at a Salt Lake City campus lot can adjust pricing or open overflow capacity from a phone in seconds.
SSO-validated annual permit tied to the plate; renewed automatically at registration. Tested with campus parking departments in Salt Lake City, UT on the typical regional demand profile.
SSO permit
HR-synced permit; turnover clears automatically. Multiple lot tiers based on appointment type.
HR-synced
Visitor pays via QR. Tour group pre-bookings handle bus parking and admissions-day spikes.
Visitor + tour
Surge windows engage automatically from the athletics calendar; tailgate inventory tiered separately.
Game-day surge
Hospital flows (patient validation, ER waiver) coexist with the academic side on a shared backend.
Med-centre flows
Pre-built event templates for the year's high-volume days; no manual configuration each cycle.
Event templates
On a representative Salt Lake City campus lot of 50 spaces running at 65% average occupancy and the metro's hourly rate of $8, base monthly revenue lands around $93,600. Park Graph's dynamic pricing engine — which leans on Salt Lake City's event calendar (Jazz games and RSL games) and historical demand curves — typically lifts that to ~$117,000/month, or roughly $280,800 of additional annual revenue from the same physical inventory.
The lift compounds because three things move at once: drive-offs go to near-zero (QR settles before the driver leaves), peak-event windows price correctly without manual operator intervention, and AI-agent bookings add an organic channel that historically did not exist for universities. Most Salt Lake City operators see payback inside a single quarter — and the absence of any per-stall licensing fee means the upside is almost entirely operator margin.
Representative monthly economics
Illustrative projection for Salt Lake City, UT campus lot operators. Actual results depend on lot size, occupancy, and pricing strategy.
Most Salt Lake City lot owners hear the same pitch sooner or later: sign the lot over to a parking management company such as LAZ Parking or Metropolis, or to a revenue-share operator like AirGarage, and collect a payout. That suits an owner who wants a hands-off landlord deal. The trade is that the operator then runs your campus lot, usually sets the rates, and takes its cut every month for as long as the agreement runs. Park Graph is the other path: software you run yourself, so campus parking departments in Salt Lake City keep the lot, the price, and the upside.
On the representative Salt Lake City lot above (about $117,000 a month with dynamic pricing), Pro costs $499/mo plus 5% per transaction — roughly $6,349 a month — so you keep about 94% of what drivers pay, before standard Stripe card processing. Every 10 points of revenue share handed to an operator on the same lot is about $140,400 a year. None of the three operators above publishes a standard rate, so we don't quote one: ask for the number in writing and run it against this math.
| Capability | Park Graph | Management company (LAZ, Metropolis) | Revenue-share operator (AirGarage) |
|---|---|---|---|
| Who runs the lot | You do, from your phone — Park Graph is the software | The management company, under a management agreement or lease | AirGarage runs it end to end on your behalf |
| Who sets the rates | You — an hourly or daily rate with an optional daily cap, changed any time from your dashboard | Typically the operator, within the contract terms | AirGarage manages pricing for you |
| How they get paid | A published per-transaction fee: 10% on the free Starter plan, down to 3.3% | A management fee, or the revenue above a fixed lease payment | A share of your lot's revenue (rate not published) |
| Contract | None on Starter; Pro and Enterprise bill monthly or annually | Multi-year agreements are common | Per the AirGarage operator agreement |
| Hardware | A printed QR sign | Often gates, pay stations, staff, or entry cameras | None — AirGarage installs its own signage |
| Where the money goes | Paid out to your bank through Stripe Connect — first payout 7–14 days after your first payment, then on your plan's schedule | Collected by the operator, remitted on its reporting schedule | Collected by AirGarage, your share paid out to you |
| Enforcement | Your call — your staff or a local tow partner, with plate lookup built in | Usually staffed by the operator | AirGarage coordinates enforcement |
| AI assistants + public API | Listed lots are findable through the public REST API and MCP server on every plan; bookings through an assistant on Pro and Enterprise | Varies by operator | No public API or MCP server published as of May 2026 |
Campuses kill the legacy kiosk vendor at end-of-life rather than paying for mid-life replacement. Student adoption is high because no app download is needed; the QR experience matches what students already use for everything else. Athletics revenue climbs because surge windows capture peak demand without the parking office needing to know the basketball schedule a week in advance.
On the AI-agent side, Park Graph publishes Salt Lake City inventory and rates to ChatGPT (GPT-5), Microsoft 365 Copilot, Google Gemini, Anthropic Claude (via MCP), Grok, and Perplexity Sonar Pro. When a traveller types "parking near Downtown Salt Lake City" into ChatGPT, the assistant can return your live availability and book on the user's behalf. For campus parking departments in Salt Lake City, that's an organic discovery channel that does not exist on legacy kiosk-based platforms — and it compounds quickly because AI-agent traffic is the fastest-growing referral source for parking inventory in 2026.
Park Graph runs every parking surface in Salt Lake City on the same backend. If you operate across multiple verticals — for instance an airport authority that also runs the downtown convention centre's lot, or a hospital system with an attached medical office building — the same operator account covers all of them.
Park Graph publishes city-specific university parking pages for the top metros below. Pricing, event surge curves, and on-site context vary by metro; the underlying platform is the same.
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